Identity Crisis

 

In order to overcome confusion in our business name and better promote our brand, we removed the large 1-800# from the side of of our trucks. We felt that the phone number being displayed this large caused people to think that our business name was "1800JUNK911" when it is in fact, "Junk Rescue" There have been countless occasions when clients or citizens have referred to us as the "1800JUNK" guys or the "JUNK911" crew or "1800JUNK911".  We felt that this confusion was not good for the future of the JUNK RESCUE brand so we decided to accept the expense of having the truck re-lettered before we did any more damage.

   

We spent the better part of a day working on removing the 1800# which was not an easy or fun task.  We then had to remove the excess adhesive and wax the sides of the truck so that the ghost image of the 1800# would not be as easy to see.  We decided that next time we'll just pay the pros to remove any old graphics.

 

Here's the truck prior to removing excess adhesive and waxing the sides.  As you can see, the 1800# was still showing up pretty good.  We were nervous about this but after a good clean and wax, it was not nearly as noticeable.

 

We took our baby to Broome Sign Co. in Concord to have her new letters installed.  We are very excited to show off her new graphics in the QC.  Throw up a wave if you see us around!